By SMB News on January 16th, 2012
Despite the fact that email has been recently pushed aside in favor of new marketing techniques such as social media, the platform can still be effective, especially for small businesses.
According to a recent report from Small Business Trends’ Lisa Barone, there are several ways companies can use email as an effective marketing campaign. Barone encourages small businesses to deliver a compelling offer through their email and, once they are interested, provide them with something extra.
“Sweeten the deal by giving them a little something extra upfront,” said Barone. “Maybe it’s a free download of a white paper you wrote, maybe it’s a tool or gadget they can download, or maybe it’s a coupon to your site or one of your partner’s stores.”
Barone also believes small businesses should show their consumers how their service will be beneficial to them, as well as be open to how their information will be used.
Since most people have an email account, small businesses can still use this platform as a successful marketing tool. According to a MySouthWestGA.com report, regional development director for Constant Contact Lanelle Henderson said that email lets companies present a greater volume and more depth of information than social media.