Cbeyond SMB Tips: Make the Most of Small Business Saturday this November 26

Make the most of Small Business Saturday with offers from big businesses around the country! Here’s an offer from online technology giant Google:

Google Tools to Create Professional-Quality Videos

Google and American Express are partnering to offer small businesses My Business Story, a tool to create and post free videos online about their businesses. Google research has shown that companies who effectively leverage video can expect better customer engagement and retention: online video boosts brand recall by 50 percent and likeability by 26 percent. With the free My Business Story tool, small business owners can create personalized, professional-quality videos for YouTube, social networks, business websites and more. This tool will be available in mid-October.

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