American Express, the founder of Small Business Saturday, is teaming up with Facebook to give small businesses $100 in free advertising on the social networking site:

Facebook Ads

For the second year, American Express is giving $100 in free Facebook advertising to the first 10,000 business owners who sign up. Facebook Ads help build online buzz and drive customer engagement because they can be targeted to people’s real likes and interests. In addition, for those small businesses that do not have Facebook Pages but want to take advantage of the free advertising, American Express will offer a tool that takes them step-by-step through the free Page-creation process.