Small business author and expert Kim T. Gordon details how a properly optimized website can serve as a strategic selling tool for small businesses. Gordon details how solutions, such as Cbeyond’s Do-It-Yourself Website Design tool, can help small businesses strike the right balance of written, visual and interactive content on their website to effectively engage customers and prospects.

Kim will join SMBspot as a guest blogger every Monday and Wednesday in August where she will reveal tips for small businesses.